Email Marketing Software Keeps Taxi and Limo Services Ahead of the Competition

Email marketing software will help your taxi and limo service stay ahead of the competition in a very competitive industry. By using email marketing software you will be taking advantage of a cost-efficient and effective method of targeting frequent customers, weekend party goers and vacationers. By signing up frequent users of your company and occasional users to your email marketing software newsletters and promotions, you will attract more consistent business to your limo or taxi service, and therefore increase cash flow. The more clients that you sign up for your email marketing newsletter or promotions, the higher the potential will be for greater revenue, and the more your brand name will gain strength within your target market.

There are three key audiences you should be targeting when aiming to grow your contact list. First, and most important, are the "frequent flyers" and business taxi service users. These people should be addressed as preferred clients, which means giving them frequent user discounts. You can easily offer them discounts through email marketing software. Therefore, you need to collect these customers' email addresses. These valuable clients truly appreciate this type of promotion, and it doesn't cost you much to do so.

Email marketing costs as little as $10 for sending one thousand emails. Also, the "frequent flyer" portion of your clientele is constantly networking with people in the business sector, so you can imagine that word of a good deal will get around. Top-notch email marketing software companies will offer a free "forward to friends" option. This will allow you to garner greater business and frequent flyer business with a preferred client email marketing software promotion.

The second group to target is weekend party-goers. These people are probably in your taxi or limo on their way to or from a fun event. This means it's not a good idea to bug them by asking them to write down their email addresses. However, there's a really easy way to get around this and quickly collect new readers for your email marketing software promotions: next time you have a group of party-goers in your taxi or limo, ask these customers to give you their business cards, and let them know you'll send them coupons for future discounts. For customers, there are so many options when it comes to choosing a taxi or limousine company. By using email marketing software to stay in touch with your clients, and by offering them incentives to use your services in the future, you will generate unparalleled customer loyalty for an incredibly low cost!

Another way to grow your mailing list is through your website. The best email marketing software providers will support your emailing endeavors with a free web sign-up box. These sign up boxes will encourage your website visitors to sign up for promotions. In this case, you can target vacationers looking for a taxi to the airport by offering discounts for upcoming travels.

Remember: when sending out your email marketing campaigns, you don't want to send them once a week, or twice a week. That's too frequent, and would simply annoy your customers, provoking them to "unsubscribe" from your mailing list - and that's the last thing you want. Instead, you should spread out your email marketing software campaigns to once every two weeks, or once a month. This will keep your brand awareness up-to-date and therefore keep you one step ahead of the competition.

The more people you are able to sign up for email marketing software newsletters and promotions, the higher the percentage of your returning customers will b, and the higher your sales will be. Frequent flyers, business travelers, party goers and frequent vacationers compose a lucrative market that will keep your sales and brand recognition ahead of the competition. Using web sign up boxes and collecting business cards can facilitate this advantage that email marketing software will provide you as a taxi or limousine service owner or operator. Drive away the competition, and chauffer in the revenues with email marketing software!

Rudy Barell